The state of hockey sticks is forever changing. Wood is ancient history, composite is in, and stick manufacturers are continuously seeking to get ahead of the curve.
They are accomplishing this in a variety of ways: by putting the power of customization directly into the players’ hands, hunting for the next technological breakthrough, or even selling directly to consumers.
For example, Bauer is launching its new MyBauer custom platform in early 2019. While MyBauer has existed for a decade, the latest iteration will feature a whole new level of customization.
“Kids are more in tune with their product and the gear they want to use,” Bauer global brand manager Tyson Teplitsky said.
