National Hockey League players demand the best.
They expect to perform at an elite level, individually and as a team. They hold their equipment to the same standard, too, particularly their skates, which is why ice skate companies keep raising the bar with their customization processes and sales experiences.
"There’s a lot of emphasis on the high end of the skate market right now and trying to create more value," True Hockey senior marketing and business development manager Dave McNally said.
